Hands-on Tutorials

Learn how to enrich & perform spatial modeling on retail point of sale data to analyze CPG sales & predict future performance in new locations

Image by Author
Image by Author
Image by Author

Over the past year consumer behavior has changed significantly and many believe permanently. Last year U.S. CPG sales rose by 10.3% to $933 billion as consumers stocked up on pantry items, cleaning products, and other consumer goods.

Even though the market grew, large manufacturers lost 1.3% in market share, or $12.1 …


Hands-on Tutorials

Detecting Demand hotspots for Consumer Packaged Goods using Spatial Analytics.

In recent years, the consumption and promotion of products which fall under the category of Organic / Natural / Local has increased dramatically. These are specific types of products which have not undergone any industrial process or lack certain food additives and preservatives. In the US, the marketing of organic products has grown significantly, appealing to a new generation of consumers looking for healthy products and plant-based food. According to the Organic Trade Association[1], organic food is the fastest growing sector in the US food industry:

Argyrios Kyrgiazos

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store